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We explain Vias Endüstriyel's machine vision solutions through the questions engineers actually ask.

Vias Endüstriyel
  • Video
  • LinkedIn & social

Client

Vias Endüstriyel is Cognex's solution partner in Turkey, installing machine vision and barcode reading systems on production lines. Its buyers are quality managers and automation engineers, who look for useful information rather than advertising.

Instead of product announcements, we built a content voice around the questions engineers face on the line: why lighting matters, how to catch the defect the eye misses. Our monthly posts, short videos and trade-show coverage present Vias Endüstriyel as the go-to source in its field.

Industry
Technology & software, Industry & automation
What we did
  • Content strategy
  • Monthly social media
  • Short video
  • Turkish voice-over
  • Trade-show filming