Positioning & message architecture
Your value proposition, your differentiators and what to say to each buyer (engineer, procurement, management) in one document. Everything from web copy to sales decks is built from it.
Brand & social media · Istanbul
We sharpen what you say, then build an identity that fits it.
Entering a new market, changing your name or outgrowing your old identity: positioning first, then visual identity, then one voice across social media and every other touchpoint.
A brand is a decision before it's a logo.
Who do you sell to, why are you different, and which sentence should buyers remember you by? A logo drawn before those answers are clear is just decoration. We start with interviews with your team and your customers.
Visual identity
Logo, colour, typography and visual language, applied from business cards to trade-show stands. We designed Orlife's logo and entire identity from scratch, and refreshed Navea's identity in three languages as part of its name change.
Catalogues, decks & trade shows
Where the identity goes out into the world: product catalogues, sales decks, trade-show stands and booklets. Examples include Orlife's product catalogue and the Deftport and Navea brochures.
Social media management
A monthly content calendar for LinkedIn and Instagram, post design, product and trade-show videos. The posts we made for Deftport, Konum Mühendislik, Zambak Şekerleme, Orlife, Vias Endüstriyel and MIS Otomasyon show how an identity lives month to month.
Our process
Each stage exists to find what makes you different, say it clearly and make it usable everywhere.
Discovery
We talk to your team and your customers and study competitors and search data, so we agree on where you stand today.
Work involved
- Team interviews
- Customer interviews
- Competitor analysis
Positioning
Who you sell to, why they should choose you and the sentence that says it, gathered in one document.
Work involved
- Value proposition
- Buyer profiles
- Message architecture
Name & voice
Name options when needed, and always a short, usable guide to how the brand speaks.
Work involved
- Naming
- Voice guide
Visual identity
Logo, colour, typography and visual language. We present ideas with their reasons, then choose and refine them with you.
Work involved
- Logo
- Colour & type
- Visual language
Rollout
Everything that puts the identity to work, from business cards to catalogues and stands, with guidelines for your team.
Work involved
- Deck templates
- Brand guidelines
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Figures from the monthly reports we deliver to our clients.
What our clients say
Konum Mühendislik
“It was reassuring to work with a team that came up with ideas at every stage, offered alternatives and never compromised on quality.”